INTERNET MARKETING
What Is Search Engine Marketing?
Search Engine Marketing is the process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines. This means that when someone searches for specific phrases it returns your site on top.
It basically involves fine tuning the content of your site along with the HTML and also involves an appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.
Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.
Google uses up to 200 factors while ranking the listings where the factors themselves and the weight each carries may change continually.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire Data2Sales to work with you on these issues.
Data2Sales will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally we work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
Pay Per Click And Search Engine Optimization – The Perfect Marriage For Website Success
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage. Both cost either Money and Time.
Pay-Per-Click – PPC
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are too high and one never knows how many of the clicks are fake and worthless. Google Adwords is the most popular one currently used on the Internet.
Search Engine Optimization – SEO
As with PPC, SEO marketing has its fans and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view SEO as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem.
SEO produces free traffic (although in reality someone has spent time or money to implement it), but it takes a long time to get to the top and rankings are subject to the whims of search engine ranking changes.
The truth, of course, is both marketing platforms should be used whenever possible.
Marketing Marriage
Every site is unique, but most should combine PPC and SEO marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a SEO campaign should be undertaken. As the site rises in search results, the PPC campaign should be phased out for the relevant high listings.
PPC and SEO marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.
Data 2 Sales has an exclusive package combining PPC & SEO which will save you hundreds. Email craig@data2Sales.com today for more information.
