CRM SYSTEMS

What is CRM?

CRM is software that business use to manage Sales,Customer Service and Marketing. It also enables the user to maintain business processes and data. It was first introduced in the mid 90’s.

The best form of CRM is the creation of a  Marketing Database – whereby all data feeds into one place to provide a snapshot of all contacts for every customer. In complicated businesses where there is transaction data, multiple depts and thousands of customer interactions, this becomes a highly necessary exercise. 

For Smaller businesses, a database that tracks and organises all the customer information is essential. With this setup, Marketing activity can be tracked for success and implemented with speed and accuracy.

This is your business most important asset.